How “Likes” affect our behavior

A recent study shows that “Likes” are highly influential in the popularity (and click-ability) of posts, images and articles — regardless of their content. Neutral and “risky” material were equally sought after when it was deemed “more likeable”. It seems that our “conscience” can take a back seat to the “Like” button.

When teenagers looked at risky photos compared with neutral photos, they had less activation in areas associated with cognitive control and response inhibition, including the brain’s dorsal anterior cingulate cortex, bilateral prefrontal cortices and lateral parietal cortices.

These brain regions are involved in decision-making and can inhibit us from engaging in certain activities, or give us the green light to go ahead.

Further Reading: Social Media ‘Likes’ Impact Teens’ Brains and Behavior

 

Author: Rick Wiley

Rick is a 5x Dad, Husband, Web Developer, Net Security Nut and all around old geek.

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